User-Generated Video - threat or opportunity?

Every Sense, the specialist business consultancy which helps creative companies grow, prosper and achieve their potential has published a free research report:

'UGV - threat or opportunity?' A report and recommendations from Every Sense on the impact of user-generated video on the UK non-broadcast production sector.

Angela Law, Director at Every Sense, explains: ‘ugv (user-generated video) is becoming an important force in marketing and communication. We’ve researched and written the report to help IVCA members consider the likely effect of the rise of ugv on their business.’

UGV – Threat or Opportunity? combines in-depth industry knowledge, a snapshot of current trends and the results of interviews with a range of non-broadcast production company principals and producers.

The report considers that a combination of social, economic and technical factors has the potential to create a perfect storm for the UK non-broadcast production sector. These significant factors include:  

• availability of cheap, easy-to-use cameras and editing software
• availability of broadband
• popularity of user-generated video (ugv) driven by YouTube
• rise in social media
• changing patterns in internal communication
• continuing economic uncertainty   

UGV – Threat or Opportunity? suggests that to ride the storm production companies need to identify far more clearly where they add value and be able to explain and evidence this value to clients and prospects.

Peter Wrigglesworth, Director at Every Sense, comments: ‘there has been a need for the sector to address the issue of exactly how and where they add value for some time. The rise and availability of ugv has simply accelerated the need to address this issue.’

UGV – Threat or Opportunity? outlines 4 key actions production companies can take now to respond to the challenges and openings presented by the rise of ugv and changing market conditions.

The free report is available for download here: UGV – Threat or Opportunity?

 
Every Sense is an IVCA Member Services Company providing business consultancy for IVCA Members.

Every Sense is a specialist business consultancy helping creative companies grow, prosper and achieve their potential. 
http://www.everysense.co.uk/home.html
angelalaw@everysense.co.uk or peterwrigglesworth@everysense.co.uk
Tel: 00 44 (0)1491 412094