IVCA Workshop on Best Writing Practice - How to Miss the Point and Confuse People
How to Miss the Point and Confuse People - A Workshop on Best Writing Practice (with web emphasis)
by Rupert Morris, Clarity
At the DRP Group offices, Shorts Gardens, Covent Garden
On Wednesday 27th May, 6pm-8.30pm
It has been estimated that although we spend a third of our time writing, 90% of all written communication fails. This presentation will show you why. Rupert Morris, who trains business people in effective writing, will explain the most common howlers that are committed every day in business and public life throughout the English-speaking world. This presentation will make you laugh, or wince, or both. You will probably recognize things you wish you hadn’t written.
Rupert will pay particular attention to websites – including those belonging to IVCA members – so that you can learn how to avoid some of the commonest pitfalls, and make your words count.
Rupert Morris was a staff journalist on The Times and The Daily Telegraph and has written for newspapers and magazines including the Financial Times, Management Today and The Big Issue. In 1991 he wrote a book about the grass roots of the Conservative Party, entitled Tories (Mainstream), and in 1998 he wrote The Right Way to Write (Piatkus). In recent years he has discovered that it is more lucrative to write books in other people’s names.
Subjects to be covered:
- Forgetting the Reader/Listener
- Use of Waffle
- Use and Misuse of abstract nouns
- The use of 'jargon'
- Consistency
- Reading it through!
Places are now available at this seminar priced at £25.00 inc vat per person
If you would like to book this seminar, please call or email Dave Comley as soon as possible.
