IVCA UK-China Programme

Two new seminars announced

The IVCA UK-China Programme continues to go from strength to strength, with support not only from UK Government and various regional development associations, but also from Chinese Government and leading authorities in Chinese communications. We hope to be able to bring to the UK as part of the UK-China Seminar at the offices of the China Britain Business Council one of the most senior advisors to Shanghai Government. As host to the 2010 Shanghai Expo, the city is now seeking to improve the quality of communication not only as an entity in itself, but also of the many national and international businesses which are based there. There are now clear opportunities for UK creatives to partner with their counterparts in China to work with Chinese businesses who see the west as new potential business markets and locations. Our extensive year one programme of seminars and informative events have revealed that the most potential-filled step forward for IVCA Members is to seek partnership not directly with Chinese business, but more so with the equivalent communicators in China who know the market well, but seek guidance and creative help on producing communications ready for the western world.

We are delighted to offer year 2 of the programme, which will provide the chance to progress this business development opportunity, firstly with a seminar held in the very headquarters of UK-China relations - the China Britain Business Council, then with a seminar based on the cultural and business etiquette differences - the knowledge of which is crucial in Chinese business - and thirdly the opportunity to join us in Shanghai for one week at the Shanghai Expo 2010. The IVCA - supported by UK Government - have created a week long trade mission which will include the opportunity for IVCA Members to make one-to-one contact with their counterparts in China in order to attempt to create these essential business partnerships. There will also be the opportunity to meet other Chinese creatives and to organize one-to-one business meetings directly with Chinese businesses. With the business world focused on Shanghai Expo 2010 it is certainly the place to be to create new business relationships.

IVCA UK-China Seminar - In the Boardroom of the China Britain Business Council
Friday 26th February 2010 - Noon - 4.30pm

We are delighted to invite Members and guests to the final UK-China Seminar of part 1 of the IVCA UK-China Programme, which will take place in the Boardroom of the China Britain Business Council (CBBC) in Warwick Row, London SW1E 5ER during the afternoon of Friday 26th February.

The seminar will be an opportunity to discover more about the opportunities that exist for business development with Chinese companies and creatives both in China, and also with Chinese companies in the Western world. Two of our members will be showcasing successful business with Chinese companies or associations, in Hong Kong and China, and we will have available experts on finding business, developing relationships, language issues and how to overcome them, legal issues including copyright, and our guest speaker - Karen Cheng - who is the creative industries sector lead for China at the UK Embassy in Beijing and at the forefront of helping British creatives to succeed in the Chinese market.

The UK China Seminars held in 2009 and this one in 2010 have been sponsored by Audio Network, VSI and the drpgroup.

Our guest speakers will include:

  • Karen Cheng  - Creative Industries sector lead for China at the British Embassy in Beijing
  • Ralph Rogers  - China business development specialist, China Britain Business Council   
  • Margaret Briffa - International Media Law Specialist, Briffa
  • Dr Kevin Li - Specialist in problems faced by UK creatives working in China, KL Communications
  • Chris Lowsley  - UK Trade and Investment China Specialist  
  • Andi Jepson -  Iceni - IVCA Member and recently completed work in Hong Kong for the Hong Kong Tourism Commission
  • Caroline Rowland - New Moon Television - Recently completed work for the Beijing Olympics and BOCOG  
  • Lindsay Bywood - Voice Script International - Translation specialist   
  • Marco Forgione -  Chief Executive, IVCA

The event will run from 12 noon until 4.30pm, with drinks and networking until 4.30pm.

Places are available priced at £80.00 ex vat per person, or £100.00 ex vat which includes the seminar below

IVCA Seminar - The Business and Cultural Etiquette of China
3rd March 2010 - at Briffa, Islington 6.30pm - 8.30pm

This will be a wonderful opportunity to take a closer look at the business and cultural barriers that need to be overcome to achieve business with the quickest expanding economy worldwide. It is common knowledge that Chinese business relies upon relationship building and trust-gaining but this seminar will look more closely at how to gain this trust with your potential Chinese client. Golden View is a company (IVCA Member) based in China but with a London office and in this seminar will offer first hand tips, guidance and examples which will ensure that your business development in China has as much chance of success as possible.

The cost to attend this seminar for members is £30.00 ex vat, or £100.00 ex vat which includes the seminar above. The seminar will end with a networking opportunity.