Mapcom 2007: New Markets - New Partners - New Opportunities

A seminar to identify new national and international
business opportunities for corporate media producers

MAPCOM 2006 - The Main Panel

 

 

 

 

 

The Main Panel 2006

Wednesday 27th June
Department of Trade and Industry
1 Victoria Street
London

The UK corporate media industry leads the world in its strategic approaches to business and the public sector communications. Its turnover is in excess of £3 billion pounds, but its impact on maximising the competitiveness of its clients is many times greater than this figure.  Considerable additional growth should follow for the sector, as traditional markets evolve and new opportunities develop.

In order to take advantage of the challenges ahead, new partnerships need to evolve between the corporate sector and other key industries. A major partner in waiting is the UK creative/cultural sector of film, theatre, music, the visual arts and galleries etc. With an export value of over £13 billion this world-class sector has gone virtually unnoticed by corporate communications professionals and could benefit significantly from the industry’s expertise.

The MAPCOM Conference will sample the needs of selected creative industries; examine their existing engagement with digital and traditional communications media; and consider how effective partnerships between the corporate and mainstream communications industries can lead to increased success for both, in national and international markets.

With specific reference to China and India, and through the advice of leading figures from the export world, MAPCOM will also provide the business and cultural knowledge which need to be understood by exporters of traditional corporate communications as well as work related specifically to the cultural sectors.

Philip Dodd

 

 

 

 

 

 

Philip Dodd, Keynote speaker at MAPCOM 2007

MAPCOM 2007 aims to assist companies maximise their present and future trading success through:
  • Promoting mutually supportive partnerships between major cultural organisations and corporate communicators
  • Examining the Arts/Cultural sectors existing communications work and the short and medium term challenges it faces
  • Identifying how both sectors can work together more effectively at home and in international trade
  • Explaining the business and cultural issues, essential to successful engagement with international markets
  • Examining the trading issues central to the future economic superpowers within the Asia Pacific regions - India and China

MAPCOM is designed for:

  • The producers of all forms of corporate communications looking for new market sector with which to engage both nationally and internationally
  • Representatives from the Creative/Cultural industries wishing to maximise the reach and impact of their work at home and abroad
  • All producers or commissioners considering engaging in international trade - specifically in the AsiaPacific regions

The event is supported by:

  • UK Trade & Investment 
  • National Theatre
  • Tate Gallery
  • British Film Institute
  • Made In China
  • Asia-Pacific Technology Network
  • Visit Britain
  • Strategic China
  • Chatham House
  • Woodnewton Associates