West Midlands UK-China Seminar
UK-China Business Development Seminar and IVCA Award Winners Showcase
in association with UK Trade & Investment
Date: Friday 10th July
Venue: Top Banana, The Studio, Off Broome Lane, Broome, Stourbridge, West Midlands DY9 OHA
Time: 12noon to 4pm
Sponsored and Hosted by: Top Banana
Free of charge to Members and Guests
This afternoon seminar will be the third of 7 UK regional seminars as part of the IVCA's UKTI supported UK-China Business Development programme. As China's economy continues to grow, the opportunities to work with Chinese companies both in China and in the UK become greater. With many Chinese companies looking to develop their businesses in the UK, there is equally an opportunity for UK creatives to forge relationships with these companies and to use their UK experience to deliver both internal and external solutions for them.
This seminar will bring together some of the best expertise available in developing your business within the China Market.
The Seminar will be Chaired by Marco Forgione, CEO of the IVCA.
The audience is expected to include creatives, Regional Development Agency representatives, Local Authority communicators, Corporate Commissioners and representatives from Chinese businesses in the UK.
The seminar will commence at 12 noon with drinks and a light lunch, followed by a showcase of 5 Gold Award Winners from the IVCA Awards 2009. There will then be brief presentations from each panellist followed by an educational and informative question and answer session, where you can find out more about the business development opportunities available to you in China.
You may book up to FOUR places on a first come first served basis for you and your guests. These maybe other employees of your company or associates that you may wish to bring along to share in the informative content of the event.
Reserve your places as soon as possible as numbers are limited! Contact Dave Comley to book.
Programme:12noon - Reception drinks
1pm - Welcome by Marco Forgione, Chief Executive of the IVCA
1.10pm - Introduction to the seminar by the host, Dave Markham, Creative Director of Top Banana
1.20pm - Showcase of Excellence: A selection of winners from the IVCA Awards 2009 will be shown to promote the creativity of the industry to the assembled guests
2pm - Break
2.15pm - Presentations from the guest panellists
3pm - Questions from the floor
4pm - Drinks reception
4.30pm - Finish
Our guest panelists include:
Tom Marchbanks
International Investments Manager - Advantage West Midlands and former Head of Trade and Investment in China for UKTI
Part of the Inward Investment Team at Advantage West Midlands, the RDA for the West Midlands area. Responsible for inward investment from overseas companies and specifically China to the West Midlands Region. Previously head of Trade and Investment for UKTI in China. Currently developing the West Midlands regional Action Plan for China and ultimately overseeing its implementation.
Stewart Ferguson
China-Britain Business Council
For the last 7 years Stewart was based in Guangzhou working for Choice (Hong Kong) Global Company. Whilst there he implemented two new production facilities and production teams, established a sales team and supplier relations team and put in place QA and QC systems. Stewart is a Mandarin speaker.
Anny Wang
XLStobo Partners Ltd is a UK – China business consultancy firm specialising in the media and creative industry. We help companies to communicate in new markets by
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Providing advice on business development and marketing strategies
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Identifying prime business opportunities
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Liaising with business counterparts and government agencies and building trustworthy relationships
We are currently working with Chinese broadcasters to identify programme opportunities.
Our objective is to promote China in terms of culture, lifestyle, travel and business.
We would like to work with British production companies, directors and producers who have similar interests and would like to make programmes about China, such as documentaries, travelogues, current affairs or short films.
Dave Markham - Host
Top Banana help organizations deliver effective communications that make a real difference. Working globally by offering excellence in on-screen and live event experiences, they are different because their creativity is driven both by strategic insight and understanding their clients needs.
Andrew Smith
Creative Director, A-Vision UK and IVCA Board Member
Andrew is the Creator and Director of multi-award winning above and below-the-line commercials, film, video and digital communications for world leading brands that include P&G, Sony, Coke, Knorr, PG Tips & Blackberry. He is recognised as an accomplished creative force who constantly leads the way in implementing the rapidly changing trends in visual (digital) media consumption. He is Creative Director of A-Vision and this year his work won Best Placed Advertising Globally in the New York Film Festivals for Sony Bravia
The seminar will be hosted by Marco Forgione - CEO IVCA
