Scotland UK-China Seminar

UK-China Business Development Seminar and IVCA Award Winners Showcase

in association with UK Trade & Investment

Date: Tuesday 7th July
Venue: Scottish Screen, 2nd Floor, 249 West George Street, Glasgow G2 4QE
Time: 12noon to 4pm
Sponsored and Hosted by: Scottish Screen

Free of charge to Members and Guests

This afternoon seminar will be the second of 7 UK regional seminars as part of the IVCA's UK-China Business Development programme, supported by UK Trade & Investment. As China's economy continues to grow, opportunities to work with Chinese companies, both in China and in the UK, become greater. With many Chinese companies looking to develop their businesses in the UK, there is equally an opportunity for UK creatives to forge relationships with these companies, and to use their UK experience, to deliver both internal and external solutions for them.

This seminar will bring together some of the best expertise available in developing your business within the China Market.

The Seminar will be Chaired by Marco Forgione, CEO of the IVCA.

The audience is expected to include creatives, Regional Development Agency representatives, Local Authority communicators, Corporate Commissioners and representatives from Chinese businesses in the UK. 

The seminar will commence at 12 noon with drinks and a light lunch, followed by a showcase of 5 Gold Award Winners from the IVCA Awards 2009. There will then be brief presentations from each panelist followed by an educational and informative question and answer session, where you can find out more about the business development opportunities available to you in China.

You may book up to FOUR places on a first come first served basis for you and your guests. These maybe other employees of your company or associates that you may wish to bring along to share in the informative content of the event.

Reserve your places as soon as possible as numbers are limited! Contact Dave Comley to book.

Programme:
12noon - Reception drinks
1pm - Welcome by Marco Forgione, Chief Executive of the IVCA
1.10pm - Introduction to the seminar by the host, Morgan Petrie, Head of Market Development of Scottish Screen
1.20pm - Showcase of Excellence: A selection of winners from the IVCA Awards 2009 will be shown to promote the creativity of the industry to the assembled guests
2pm - Break
2.15pm - Presentations from the guest panelists
3pm - Questions from the floor
4pm - Drinks reception
4.30pm - Finish

Our guest panelists include:

Wendy Liu

Manager for Scotland, China-Britain Business Council
A graduate from Strathclyde, Wendy has experience in working in Guangzhou with UKTI, the UK International Trade agency. Her role was specifically to help UK based businesses market their products internationally and to encourage overseas companies to trade with the UK. She is now CBBC's Manager of Scotland and is a senior adviser in marketing in China and achieving business from Chinese companies.

Morgan Petrie

Head of Market Development, Scottish Screen
Market Development at Scottish Screen has two distinct areas of operation: Support for the development of Scottish audiences through cultural programming for cinemas and festivals. Support for innovative distribution methods of digital content on any viable platform. Morgan’s work history covers theatre, music, digital media and technology.

Margaret Briffa

Senior Partner, Briffa
Principal of highly regarded Intellectual Property Practice Briffa, Margaret advises on all aspects of IP protection and enforcement. Margaret has acted in many design, patent and trade mark cases including Parker v Tidball (1996) and Farmers Build v Carier (1997) which are the cornerstones of the modern law of industrial design. Fellow Chartered Institute of Patent Agents and Institute of Trade Mark Attorneys. Member of the Intellectual Property Lawyers Association and The Intellectual Property Lawyers Organisation. Co-author of "Design Law Protecting and Exploiting Rights" published in 2004 by The Law Society. A regular speaker to businesses and academic institutions on all aspects of IP. Currently advising a number of businesses trading in China on protection, the IP System and grants copyright.

Jim Adamson

Managing Director, Speakeasy Productions
Founded Speakeasy Productions in Perthshire in 1993, now one of the largest multi-media, broadcast and events companies in the UK. Awarded Great Scot of the Year in 1998. Is committed to grass-roots production and contributes two awards to the University of Stirling for Best Undergraduate and Best Postgraduate Dissertations in the Dept of Film, Media and Journalism.

Anny Wang

Managing Director, XLStobo

XLStobo Partners Ltd is a UK – China business consultancy firm specialising in the media and creative industry.  We help companies to communicate in new markets by

  • Providing advice on business development and marketing strategies
  • Identifying prime business opportunities
  • Liaising with business counterparts and government agencies and building trustworthy relationships

We are currently working with Chinese broadcasters to identify programme opportunities.

Our objective is to promote China in terms of culture, lifestyle, travel and business.

We would like to work with British production companies, directors and producers who have similar interests and would like to make programmes about China, such as documentaries, travelogues, current affairs or short films.

Marco Forgione

Chief Executive, IVCA
Began his career in event management, progressing into marketing and communications. Prior to his appointment as CEO to the IVCA in 2008, Marco was Director of Enterprise and Partnerships at Canterbury College which followed on from 5 years as Director of Marketing and Communications for The Landscape Institute.