East Midlands UK-China Seminar

UK-China Business Development Seminar and IVCA Award Winners Showcase

in association with UK Trade & Investment

NOW FULL

Date: Monday 29^th June
Venue: The Quarter, 41 Halford Street, Leicester LE1 1TR
Time: 12noon to 4pm
Sponsored and Hosted by: Twist and Shout Communications

Free of charge to Members and Guests

This afternoon seminar will be the first of 7 UK regional seminars as part of the IVCA's UKTI supported UK-China Business Development programme. As China's economy continues to grow, the opportunities to work with Chinese companies both in China and in the UK become greater. With many Chinese companies looking to develop their businesses in the UK, there is equally an opportunity for UK creatives to forge relationships with these companies and to use their UK experience to deliver both internal and external solutions for them.

This seminar will bring together some of the best expertise available in developing your business within the China Market.

The Seminar will be Chaired by Marco Forgione, CEO of the IVCA.

The audience is expected to include creatives, Regional Development Agency representatives, Local Authority communicators, Corporate Commissioners and representatives from Chinese businesses in the UK. 

The seminar will commence at 12 noon with drinks and a light lunch, followed by a showcase of 5 Gold Award Winners from the IVCA Awards 2009. There will then be brief presentations from each panelist followed by an educational and informative question and answer session, where you can find out more about the business development opportunities available to you in China.

You may book up to FOUR places on a first come first served basis for you and your guests. These maybe other employees of your company or associates that you may wish to bring along to share in the informative content of the event.

Reserve your places as soon as possible as numbers are limited! Contact Dave Comley to book.

Programme:
12noon - Reception drinks
1pm - Welcome by Marco Forgione, Chief Executive of the IVCA
1.10pm - Introduction to the seminar by the host, Jim Shields, Creative Director of Twist and Shout Communications
1.20pm - Showcase of Excellence: A selection of winners from the IVCA Awards 2009 will be shown to promote the creativity of the industry to the assembled guests
2pm - Break
2.15pm - Presentations from the guest panelists
3pm - Questions from the floor
4pm - Drinks reception
4.30pm - Finish

Our guest panelists include:

Christine Losecaat

UK Trade & Investment, Sector Champion - Design & Creative Industries, Chair - Television Export Group
Christine is the UKTI Sector Champion. She has been the Design Industry Advisor to the Dept for Culture Media and Sport & Trade Partners UK. She is also the former MD of The British Design Initiative. She is tasked with the development and implementation of an international trade investment strategy for the British Creative Sector. Christine is the Co-Chair of the Hong Kong/UK Business Partnerships Creative Industries Working Group and was an advisor to the Torino World Design Capital 2008.

Stewart Ferguson

For the last 7 years Stewart was based in Guangzhou working for Choice (Hong Kong) Global Company. Whilst there he implemented two new production facilities and production teams, established a sales team and supplier relations team and put in place QA and QC systems. Stewart is a Mandarin speaker.

Christine Johnson

UKTI East Midlands
Christine is the Regional International Trade Advisor for UKTI East Midlands. Her role within UKTIEM is to develop opportunities for international trade amongst creative industries in the East Midland region.

Anny Wang

Managing Director, XLStobo

XLStobo Partners Ltd is a UK – China business consultancy firm specialising in the media and creative industry.  We help companies to communicate in new markets by

• Providing advice on business development and marketing strategies
• Identifying prime business opportunities
• Liaising with business counterparts and government agencies and building trustworthy relationships

We are currently working with Chinese broadcasters to identify programme opportunities.

Our objective is to promote China in terms of culture, lifestyle, travel and business.

We would like to work with British production companies, directors and producers who have similar interests and would like to make programmes about China, such as documentaries, travelogues, current affairs or short films.

Jim Shields - Host

Creative Director, Twist and Shout Communications
Twist & Shout was formed some years ago by Jim Shields as an experiment to combine his picture books with noises he trapped in jars. Jim was pleasantly surprised to find this revolutionary formula worked and so went about using Twist & Shout as a power of good, to eradicate the corporate video and to put right what once went wrong. He created meaning and interest in both events and video where before there had only been the bland and the sterile.
Today, along with his disciples, Jim leads Twist and Shout into brave new worlds, surrounded by strange, exciting new technologies and fantastically creative ideas and minds.

Martin Head

Big Umbrella Media offers business and public sector clients award winning experience of broadcast television and advertising, combined with a proven track record in corporate and training environments.
We prepare and produce whole events, presentations and marketing and communication strategies to meet your brief and exceed your expectations. We are flexible, customer centred, proactive and will tailor and deliver all projects to support your communication needs. We regularly deliver internal and external communications from reportage of live events to business television, from discussions via satellite to full-length videos, web content and DVDs. Our Head Office is in the West Midlands and we work locally, nationally and internationally in different languages, and deliver on time and within budget. We also specialise in accessible communications offering subtitling, sign language and audio description to existing or new projects.