MAPCOM 2008

Uncertain Times

The Challenges and Opportunity of 21st Century Communications

Date: Wednesday 25th June 2008
Venue: Design Council, 34 Bow Street, London, WC2E 7DL

The Conference

The challenges facing business and the public sector in the 21st Century are many, varied and increasingly complex. To meet their needs communicators will need to engage in new subject areas and embrace the rapidly developing new technologies. MAPCOM 2008 will examine a range of issues central to both corporate and civil society and discuss ways in which professional communicators can help address such issues.

Presentations and discussions will include the following:

  • How communicators can address the social and business issues central to the new government?
  • What is the proposed expenditure and priorities for public sector communications?
  • How can we achieve effective multicultural communications?
  • Is there a business case for CSR Communications?
  • How can you best quantify the ROI of business communications?
  • How can we achieve best practice procurement?

The Running Order

09.30    Registration

10.00    Introduction from Chair
    Cate Fowler, Actor and Presenter

10.10    International Communication Lecture - Communicating in an Uncertain World
    John Smythe, Partner and Deputy Chairman, Engage Group

10.35    Q&A

The Public Sector

10.40    New Government - New Challenges
    James Humphreys, IVCA Chairman and Director, Woodnewton Associates

11.00    Coffee

11.20    Communications Priorities for the Public Sector
    Jane Cooper, Director of Communications, Department for Children, Schools and Families

11.45    Q&A

12.00    Public Sector Challenges
    How best can the public sector communicate important social messages. Round Table Discussion with James Humphreys, John Smythe and a Government Representative

12.45    Lunch

1.00      'Inspiring Communications' book launch. The results of the two year study by the IVCA on Climate Change Communications.

The Corporate Environment

1.45    Keynote Address - A Faltering Economy
    How communicators can meet the challenges of an economic downturn
    Marc Wright, Publisher at Simply Communicate

2.10    Q&A

2.20    Demonstrating Worth
    In an increasingly cost conscious business environment what new ways are available to demonstrate the ROI of Business Communications
    Mark Hawkins, Managing Director, Twofour Group

2.45    Q&A

2.55    Coffee Break

3.15    New Workers - New Challenges.
    Communicating with a multi-cultural workforce
    Marilyn Comrie, Founder and CEO of LeaderGen

3.40    Q&A

3.45    Surviving Tough Times
    Ensuring a recession proof business
    Angela Law, Director of Every Sense,
    Peter Wrigglesworth, Director of Every Sense

4.20    Q&A

4.25    Facing the Future
    Chair’s concluding remarks
    Cate Fowler, Actor and Presenter

4.30    Drinks Reception