Corporate Social Responsibility
CSR - Corporate Social Responsibility
The IVCA promotes a greater understanding of the ethical and business case for the effective communication of CSR, sustainable development and social inclusion. This is achieved through both digital and paper based communications; best practice showcase events and screenings and our annual IVCA Clarion Awards.
Regular networking opportunities have also been established between producers and CSR practitioners from both business and the public sector.
Additional to this leading figures from the CSR community are regularly honoured at the IVCA Fellowship Lunch and other related events. These include Bob Geldof, Robert Davies, CEO of the Prince of Wales Business Leaders Forum and Dame Anita Roddick.
IVCA Champions in CSR are also created at our annual Clarion Awards and these have included:
Vernon Ellis the International Chairman Accenture, Julia Cleverdon Chief Executive of Business in the Community and Gary Withers the Chair and Managing Director of Imagination.
Ethical Debate
The IVCA Champions ethical debate around the key issues affecting our industry. From outlining the facts around data gathering on the Internet to examining the dynamics of social inclusion the IVCA facilitates debate and discussion within our membership.
The Association also researches and rewards best practiced in this field through its Clarion Awards which seeks to identify programmes and projects in both mainstream and corporate media, which promote responsible and rigorous discussion of key social and environmental issues.
Sustainable Development
The IVCA promotes the best practice communication of sustainable development across all business sectors. It does this through both on line and appropriate paper based communications as well as seminars, conferences and best practice showcase events. The programme is led by IVCA CEO Wayne Drew who was the former Director of Communications for HRH The Prince of Wales Business Leaders Forum – an organisation dedicated to the promotion of such issues throughout the world.
The IVCA Clarion Awards also identify and promote best practice in this sector and these are held annually in the autumn.
For two years the IVCA has received funding from DEFRA to help coordinate best practice climate change communications as part of our ‘Inspiring Communications’ programme. For further information please email the project coordinator.
Social Inclusion
The IVCA is dedicated to the promotion of a socially inclusive industry and to keep members informed of best practice communications of these issues. In 2000 it created four groups to advice the Association on the key issues necessary in any understanding of how to create communications dealing with the following areas:
- Race and Ethnicity
- Gender and Orientation
- Physical Disability
- Age Discrimination
The IVCA Clarion Awards recognise best communication practice in these fields and these issues are regularly discussed at our annual Essential Communications Conference.
Climate Change
Understanding the Need
Communications play a central role in how we define ourselves as citizens within a civilised society. In 2005 the International Visual Communication Association researched senior commissioners and producers of business and public sector communications on their understanding of climate change. Although most acknowledged that these issues were clearly important, 70% had little perception of the facts and 60% had very limited ideas of how such matters could be communicated to internal or external markets.
The new IVCA Climate Challenge Programme aims to address their needs through the presentation of comprehensible and authoritative facts on climate change and the promotion of best practice communications of these issues.
