LiveCom in association with drp group
Awards for UK and International Live Events and Experiences
Celebrating the finest examples UK event producers
IVCA LiveCom Awards® has been developed by the International Visual Communications Association (Europe’s largest professional body for business and public sector communicators) in partnership with UK Trade and Investment, to promote excellence in live and experiential communications.
Previously, the LiveCom awards were specifically presented to companies based in the UK who have been commissioned to produce projects overseas by clients based overseas and/or have been commissioned by the UK arm of a multi-national company whose head office is based outside the UK. We've now broadened the awards to encompass events produced by UK companies both in the UK and internationally, irrespective of the location of the commissioning organisation.
In a change to the main IVCA Awards, the winning entries to the IVCA Livecom Awards® will be put forward to the main IVCA Awards for the UK and International Event of the Year. There will not be separate event or experiential award categories in the IVCA Awards.
The IVCA Livecom Awards® are the only awards of their kind to focus solely on live event and experiential marketing and to celebrate creativity and effectiveness both nationally and internationally. In another progression the format has changed. The IVCA Livecom Awards® used to focus on international activity but will now be open to any event or experiential marketing campaign whether in the UK or overseas.
New categories have been added to further recognise the full breadth and depth of live communications and are detailed below.
Award Categories
UK Events
For events created for audiences in the UK
1. Internal Experience
For the effective use of live events to communicate specific goals and messages to an organisation’s internal audience. This includes, but is not limited to, employee communications, motivational projects and training.
2. Cultural and Arts
For events produced by and for establishments within the cultural and arts sectors, including galleries, libraries, local authorities and community organisations.
3. Heritage
For events produced by and for museums and heritage organisations.
4. Sporting Events
For an event with a central sporting theme, whether it be entertainment, demonstrative or competitive in purpose.
5. Festivals
For multi-feature events in a festival setting, with the specific task of entertaining its audience.
6. Live Music
For the creative production of a live music event around any genre(s), providing a fully engaging occasion for all attendees.
7. Learning Experience
For exhibition projects and environments designed for educational/informational purposes.
8. Award for Innovation
For outstanding innovation in live event content or support technology.
9. Award for Motivation and Inspiration
For live events designed to motivate and inspire internal and external audiences.
10. Commercial and Promotion
For the creation of outstanding environments designed to promote goods or services including trade shows, stores, and roadshows, as demonstrated through clear metrics e.g. ROI, sales results, membership, donations or new business.
11. Campaigns
For the use of live events created to generate awareness for a cause, project, or charity without the specific target of generating revenue, which should otherwise be entered into Commercial and Promotion.
12. Seminars and Conferences
For events targeting internal and/or external audiences in a seminar or conference setting.
International Events
For event created for audiences outside of the UK
13. Internal Experience
For the effective use of live events to communicate specific goals and messages to an organisation’s internal audience. This includes, but is not limited to, employee communications, motivational projects and training.
14. Entertainment Experience
For the creation of an experience or event whose purpose is to entertain members of the public. Entries could include, but are not retricted to, themed rides and theme park entertainments, immersive theatrical experiences, festivals and cultural events.
15. Commercial and Promotion
For the creation of outstanding environments designed to promote goods or services including trade shows, stores, and roadshows, as demonstrated through clear metrics e.g. ROI, sales results, membership, donations or new business.
16. Campaigns
For the use of live events created to generate awareness for a cause, project, or charity without the specific target of generating revenue, which should otherwise be entered into Commercial and Promotion.
