IVCA Clarion Awards Winners 2007
2007 List of Winners
Recognising excellence in the communication of Social Inclusion, CSR, Sustainable Development and Ethical Debate
Climate Change Communication
Winner: Our Footprint Our Journey
For: Ashton Hayes Parish Council
Produced by: Fifth Pictures & TES
An inspiring example of how a small village can strive to be carbon
neutral and, by helping tackle a global issue, can bring the local
community closer together. This unassuming and honest communications
campaign has inspired other communities across the country and
internationally; Ashton Hayes has become a symbol for positive action
on climate change.
Winner: Exposed! Climate Change in Britain’s Backyard
For: The National Trust
Produced by: The National Trust, Magnum Photos and True Design
‘Beauty, sophistication, innovation and impact are what make this well
conceived and implemented initiative a worthy winner. By applying the
fine art of photography to illustrate how a global challenge is having
a damaging local impact, the National Trust not only brings climate
change to life for its own visitors and members but also to a wider
arts community.’
Winner: Ariel ‘Do A Good Turn’
For: Procter and Gamble
Produced by: Hill and Knowlton
A shining example of how a traditional through-the-line consumer
marketing campaign can both increase sales and reduce carbon emissions.
The simple and effective ‘Do A Good Turn’ message empowers the audience
to take action and encourages them to engage in a range of
well-designed online resources where they can further reduce their
carbon footprint.
Advertising, Promotion and Campaigns
Winner: Green Design
For: Toyota Motor Europe
Produced by: Coast
Toyota’s highly creative campaign focuses clearly on the role major
brands can play in championing outstanding examples of clean efficient
designs and technology.
Winner: Royal Navy - The Abolition of Slavery 200
For: Directorate of Defence Public Relations Royal Navy
Produced by: Grosvenor Vision
Grosvenor Vision’s powerful short cinema film and 15 minute educational
DVD, which will be sent to every Secondary School in the UK, is
designed to show the modern Royal Navy’s Maritime Security Operations
and how this compares to its policing role 200 years ago, which helped
secure the end of the Transatlantic Slave Trade.
Winner: Wrap Up Warm
For: Sir Paul and Heather McCartney
Produced by: SmokeyBlue Media
An outstandingly successful campaign which was central in banning the
import and export trade of cat and dog fur in the EU and secured
China’s agreement to stamp out the horrific trade altogether.
Websites
Winner: Six-Steps.org
For: Aviva
Produced by: The Group
A brilliant, simple and clear site which is non-condescending in its approach to its markets
Winner: Big Picture TV (www.bigpicture.tv)
For: Big Picture TV
Produced by: Big Picture TV, built by Cimex
A highly creative educational resource which is both engaging and packed with multi-purpose content.
Winner: targetneutral
For: BP
Produced by: Loyalty Management Services (LMS) & OgilvyOne
A clear and easy to navigate site with excellent graphics which
provides totally directional advice on how to reduce your CO2 emissions
Printed Materials
Winner: Hanover Square Sustainability Brochure
For: Lend Lease Retail and Communities
Produced by: Liquid Communications
An interesting and creative design, which perfectly embodies the
company’s mission to develop sustainable and collaborative work
environments.
Winner: Boots 2006 Corporate Social Responsibility Report
For: Alliance Boots
Produced by: Corporate Edge
A clear and concise publication with an excellent use of visuals which
links marketing and corporate responsibility in a fully appropriate
manner.
Winner: ‘Troublesome Rabbits’ Booklet
For: Friends Provident
Produced by: Salter Baxter
A simple, direct and well designed publication with excellent use of
imagery and language to communicate a diverse range of activities which
demonstrate clear corporate social responsibility.
Radio
Winner: From Fact to Fiction
For: BBC Radio Drama
Produced by: Various
A creatively brilliant and challenging series in which writers such as
Philip Palmer, Stewart Lee, Sarah Daniels, Rebecca Lenkiewicz and Colin
Teevan create a fictional response to the week's news. Subjects as
immediate and diverse as climate change and the lives of ordinary
people caught up in the violence in Gaza City are handled with
sophistication, candour and a refreshing brevity.
Winner: Lorilei
For: BBC Radio Drama
Written by: Thomas Wright
Produced & Directed by: Sue Roberts
This gripping drama, dealing with the very complex and emotive issue of
child murder, has an outstanding central performance from Anna Galvin.
Despite the horror of the subject matter the play handles its theme
sensitively and ultimately achieves an uplifting resolution. The
acting, writing and direction are all outstanding.
Winner: Silver Street
For: BBC Asian Network
Produced by: BBC Radio Drama
The Nation’s first daily Asian radio drama follows the lives of young
Asians living in a Midland’s city. This well acted series, with its
often provocative storylines, makes a significant contribution to the
promotion of an inclusive, responsible and aspirational multicultural
society.
Television
Winner: Arena: Underground
For: BBC Arena
Directed & Produced by: Zimena Percival and Martin Rosenbaum
Production by: Lone Star Productions
A film which illuminates issues of social and corporate responsibility
inherent in Tube culture. Impressive in its conception and brilliant in
its craft, Underground comes in the tradition of such documentary
pioneers as Grierson and Basil Wright.
Winner: Secret Life
For: Channel 4
Written & Directed by: Rowan Joffe
Production by: Kudos Film and Television
A brilliantly written, produced and acted drama, which treats the
emotive subject of paedophilia with humanity and rigour, without in any
way mitigating the horror of such offences. The film is an intelligent
and far-reaching analysis of both the crime and the inadequate social
structures available to deal with offenders.
Winner: Moira Stuart In Search of Wilberforce
For: BBC 2
Directed & Produced by: Gillian Bancroft
Production by: BBC Manchester: Religion & Ethics
An incisive and often moving documentary across three continents, that
follows the crusade of the man said to have abolished Britain's trade
in human cargo. Stuart takes a fresh look at the apparent
contradictions in the story and offers a new perspective on the
abolition of the slave trade.
Interactive Media
Winner: Shared Vision 17
For: Rio Tinto
Produced by: Jacaranda
An inspiring multi access DVD which captures Rio Tinto’s mission to
communicate fully with employees and share its commitment to community
and environmental concerns.
Winner: Samaritans WorkLife
For: Samaritans
Produced by: Media Trust Productions
A highly creative, fully accessible and easy to use CD ROM, which aims
to reduce stress in the workplace by developing manager’s skills.
Winner: Live Simply ‘Louder than Words’
For: CAFOD (Catholic Agency For Overseas Development)
Produced by: Purple Flame Media with CAFOD
An impressive DVD ROM educational resource which embodies the views and
actions of young people who seek to improve both the way they live and
the world we live in
Live Events
Winner: The O2 Community Awards
For: O2
Produced by: Jacaranda
For the company’s original and important Award Scheme which recognises
the inspiring achievements and contributions that O2s staff have made
from across the Europe Group within their local and global communities
and the accompanying communications produced by Jacaranda.
Winner: Cooling The Planet
For: DLA Piper
Produced by: DLA Piper
A conference, staged in Sheffield, which aimed with great success to
raise business leaders’ awareness about climate change and to encourage
them to develop an action plan to minimise their impact on the
environment.
Winner: AVIVA: The Homecoming
For: AVIVA
Produced by: CTN Communications
This inspiring corporate marketing campaign centres on the benefits of
thinking and behaving in a progressive way. The Award is for both the
live elements of the campaign and the support material, The Homecoming,
produced by CTN Communications.
Performing Arts
Winner: Old Vic New Voices
For: The Old Vic
Produced by: Old Vic New Voices
A highly effective scheme which provides opportunities for personal
development, including building confidence and self-esteem, and
learning new skills. It supports professional development, nurtures
commitment to a career in theatre, and helps individuals strive for
excellence. It also allows more people to engage with the arts through
subsidised tickets and supporting workshops.
Winner: How Many Miles to Basra?
Directed By: Ian Brown
Written By: Colin Teevan
Produced By: West Yorkshire Playhouse
This outstanding stage adaptation of Colin Teevan’s conversations with
journalists stationed with military companies in Iraq, which examines
definitions of truth in warfare as well as portraying its true tragedy.
Winner: ‘A Place for Me’ A celebration of 20 years of Hamlyn Support
For: Education Department, Royal Opera House
Produced by: Nel Romano
A truly exceptional twenty year collaboration which has enabled
hundreds of thousands of people to gain access to the Royal Opera
House. Many who have previously never seen opera or ballet are now
given the opportunity to experience both, through the provision of
seats and an education programme which puts the productions in a
context which is easily accessible to all.
Book Award
Best Non Fiction
Winner: How to Live a Low Carbon Life
Written by: Chris Goodall
Published by: Earthscan
This individual’s guide to stopping climate change shows you both
how to calculate carbon emissions and how to reduce them. The book’s
strength is its clarity and optimism and as such makes a significant
contribution to this complex and important issue.
Best Fiction
Winner: In the Woods
Written by: Tana French
Published by: Hodder & Stoughton
Tana French's brilliantly crafted first novel embodies, in its story
of a murder on an archaeological site in Ireland, a fascinating
critique of human emotions, social mores, environmental issues and
complex personal motivation. In the Woods is an immediate, sometimes,
moving but always compelling reinvention of our most popular genre -
the murder mystery.
Best Learning
Winner: The CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive Performance
Written by: John Smythe
Published by: Gower
John Smythe's powerful new book encourages real and active
engagement in the workplace and is a revolutionary guide to the
creation of an aspirational and creative business practice.
Video
Winner: Minority of One
For: Accenture
Produced by: benben
An elegant film which inspires understanding and respect between
people of very different cultures, ethnicity and physical abilities. A
delicate balance of narration, images and editing results in a
refreshing and creative story which resonates with its intended
audience.
Winner: One Planet Living
For: WWF
Produced by: Icon Films
Lively, unpredictable and direct, this production helps to explain
some of the most challenging issues surrounding sustainability. Without
resorting to a sensational or apocalyptic theme, it motives the viewer
to take immediate action.
Winner: Child Protection - Moving Image Collateral
For: Child Exploitation Online Protection Centre
Produced by: Straker Films
This difficult subject is treated with integrity by filmmakers who
respect their audience. Each element of the project fulfilled its
objectives while creating a strong sense of reality.
Feature Films
Title: Away From Her
Directed by: Sarah Polley
Written by: Alice Munro and Sarah Polley
Distributed in the UK by: Metrodome Distribution
A moving and heartfelt portrayal of a highly sensitive issue . Julie
Christie gives an outstanding performance in this heartfelt celebration
of life and love. Actors, directors and production company all combine
to create an impressive and adult film of considerable social relevance.
Title: Children of Men
Directed by: Alfonso Cuarón
Written by: Alfonso Cuarón, Timothy J. Sexton, David Arata, Mark Fergus and Hawk Ostby
Produced by: Universal Pictures
A terrifying and apocalyptic vision of tomorrow which raises a range
of serious issues that must be addressed if our society is to have a
future. P.D. James’ outstanding novel is brilliantly adapted for the
screen, powerfully directed and acted with great sensitivity. A
frightening but important production.
Winner: The 11th Hour
Directed by: Leila Conners Petersen and Nadia Conners
Written by: Leila Conners Petersen, Nadia Conners and Leonardo DiCaprio
Produced by: Warner Bros
A pioneering film which explains how we impact on the world’s
ecosystems and what we can do to change course in the short time left
while change is still possible. Along with An Inconvenient Truth it is
one of the most important statements on the threat faced by our planet
and a clarion call for us all to work together for a better future.
Strategic Communications
Winner: The Novotel London West
For: The Novotel London West
Produced by: The Novotel London West
The world’s first hotel to partner with the Carbon Neutral Company
to measure, reduce and offset CO2 emissions has developed highly effect
communications materials for its staff.
Winner: Tesco Energy Awareness
For: Tesco
Produced by: Motus, Future Considerations and Futerra Sustainability Communications
An inventive and highly informative strategy which will undoubtedly
be effective in its engagement with staff and help ensure long-term
behavioural changes.
Winner: A-Z Traffic Tales
For: dbda
Produced by: dbda
A highly innovative social learning programme which displays
particular brilliance in its storytelling to convey important road
safety information.
Champion Award
Winner: Ian Talbot
Ian Talbot is one of the truly great figures of the English stage
and someone who embodies the values central to the Clarion Awards. As
actor, director and impresario, he has brought the best of theatre to
the broadest possible audiences. His Shakespearean repertoire is
formidable, but is as equally at home in Run for Your Wife as he is in
Dr Who. As a Director, his credits are endless. Outside of the theatre
he is renowned for his support of many causes. He teaches at the
Actor’s Centre and chairs both the Equity Trust Fund, and the
Interact-Reading Service. Today’s Champion Award is presented to
acknowledge his outstanding achievements, the opportunities he has
given so many actors, young and old, and his sheer and consummate
professionalism.
Winner: Andrew Vickerman
As a leading figure in global business, Andrew Vickerman has made a
major and profound contribution to corporate social responsibility and
sustainable development. As a highly regarded development economist and
academic he has also worked as an economic advisor to government and as
a consultant for the World Bank and United Nations agencies. Central to
his achievements has been his natural ability as a communicator which
has made his vision for sustainable development both engaging
intellectually rigorous. He receives the IVCA Champion Award for his
mission, his commitment and his outstanding use of communications,
produced by some of the UK’s leading companies, to make real his vision
of a better society.
Winner: Hélène Alexander
This Champion Award is presented to Hélèna Alexander for a
lifetime’s dedication to research, conservation, education, and in
particular making accessible to a broad public, understanding of an
important art form. She has used communications to extend the reach and
impact of her curatorship and to provide true access to a world status
collection of great beauty, importance and cultural significance.
Universally respected and admired for her work, her generosity and her
humanity. As such she is a true, ‘keeper of the flame’.
