IVCA Clarion Award Winners 2008 in association with Cheerful Scout
2008 List of Winners and Highly Commended Projects
Recognising excellence in the communication of Social Inclusion, CSR, Sustainable Development and Ethical Debate
Climate Change Communication
Supported by Speakeasy
Winner: BBC Climate Change: Bloom
For: BBC
Produced by: magneticNorth & BBC
A
fresh and well designed website which enables people to cut through the
climate change confusion and empowers them to adopt more
climate-friendly lifestyles.
Winner: npower Climate Cops
For: npower
Produced by: npower
A
dynamic and exciting programme for children between 4 and 14, designed
to show them how to take action both at school and in the home to use
energy more efficiently and to live more sustainably.
Winner: CarbonLimited
For: RSA
Produced by: RSA
An
important project, developed by one of our country’s leading and most
distinguished socially aware organisations. It provides clear, concise
and carefully targeted information designed to help us reduce
significantly our carbon footprint.
Highly Commended
Title: Breathing Planet
For: The Royal Botanic Gardens, Kew
Producer: The Edge Picture Company
Title: Does Flying Cost The Earth?
For: Science Museum, Sponsor EADS
Producer: Science Museum
Advertising, Promotion and Campaigns
Supported by Audio Network
Winner: ‘Creature Discomforts’ Public Awareness Campaign
For: Leonard Cheshire Disability
Produced by: Freud Communications & Aardman Animations
Familiar
characters are seen in a new light highlighting prejudices and
attitudes with humanity. The excellent use of multiplatform connects
with the audience on many levels.
Winner: Green Design
For: Toyota Motor Europe
Produced by: Coast
These
films were superbly conceived and executed. The interesting stories
were simple, evocative and well told. All elements worked well to
educate and inform.
Winner: TFL-DEBUTANTES
For: Transport for London
Produced by: Drum PHD
Powerful,
innovative and creative appealing across the audience spectrum.
Ambitious multiplatform solution. Everything about it was really well
executed.
Highly Commended
Title: Considerate Behaviour
For: Transport for London
Producer: M&C Saatchi
Title: Awareness Test
For: Transport for London
Producer: WCRS
Title: Respect
For: Toyota Motor Europe
Producer: Coast
Websites
Supported by DGP
Winner: Katine: it starts with a village
For: Guardian News & Media
Produced by: Guardian News & Media
Clear
call to action, getting people to donate and make a difference. An
excellent use of creativity to support the message and with easy
navigation of the site. The best use of the internet to deliver a clear
message and call to action.
Highly Commended
Title: green.tv
For: Largeblue
Producer: Largeblue
Title: BBC Ethical Fashion: Thread
For: BBC
Producer: magneticNorth & BBC
Title: Test Tube, Inspiring Careers In Science
For: The University of Nottingham for Nottingham Science City
Producer: The University of Nottingham
Printed Materials
Supported by PRWeek
Winner: aspreto
For: Sodexo
Produced by: The Formation Creative Consultants
An
imaginative use of printed materials as a product which makes a
difference. A complete campaign using fully sustainable materials,
tailored specifically to the FMCG market.
Winner: Nature Calls
For: Wiltshire Wildlife Trust
Produced by: Wiltshire Wildlife Trust and young people
An
outstanding achievement by young people. A pleasant and positive way to
make an impact on the environment. The campaign reaches out across the
community, offering practical advice and guidance.
Winner: The Citizen Resource
For: Understanding Slavery
Produced by: Radley Yeldar
A
lively and beautifully produced educational tool for the classroom.
Providing comprehensive insight tailored to raise awareness and
information of this important global issue.
Highly Commended
Title: Money Talks
For: Northern Bank & Citizens Advice Northern Ireland
Producer: The Nerve Centre, CCEA & Navigator Blue
Title: The Rough Guide to Accessible Britain
For: Motability Operations
Producer: Rough Guides
Radio
Supported by Cheerful Scout
Winner: Costing the Earth
For: BBC Radio 4
Produced by: BBC Radio 4
For
Costing the Earth’s examination of man's effect on the environment, its
questioning of accepted truths, its challenging the people in charge
and showing us all clear ways in which we could improve our world.
Winner: Q&A
For: BBC Radio 4
Produced by: Goldhawk Essential
For
telling the story of personal aspiration overcoming overwhelming odds,
this remarkable series of broadcasts presents a distinctively different
and highly realistic insight into another culture.
Winner: Soldiers in the Sun
For: BBC Radio Drama
Produced by: BBC Radio Drama
For
a powerful use of documentary and drama to explore the psychological
consequences of war. Soldiers in the Sun is a truly memorable
experience.
Highly Commended
Title: 96.3 Radio Aire's Green Project
For: 96.3 Radio Aire
Written by: Lydia Barnes and Tom Woods
Producer: Aire Creative for 96.3 Radio Aire
Title: The Arab-Israeli Cookbook
For: BBC Radio Drama, World Service Drama
Producer: BBC Radio Drama
Television
Supported by Cheerful Scout
Winner: Our Big Fair Trade Adventure
For: Channel 4
Produced by: Century Films
A
remarkably fresh and original approach to fair trade which demonstrates
how ethical resourcing of clothing can become a practical reality.
Winner: Tiger Aspect Productions
Tiger Aspect’s commitment to
producing highly creative and socially important productions such as
Coming Down The Mountain, White Girl and Recovery. These intelligent
examinations of complex issues were well-acted and directed with
considerable sensitivity. They are models of what television can
achieve at its best.
Winner: Summit About The Boy
For: Media Trust
Produced by: Media Trust
An
impressive and unsentimental video about an extraordinary opportunity
given to a young man from a deprived background to attend the G8
Summit, which clearly demonstrates the immensely positive impact the
experience has had on his life.
Highly Commended
Title: Dumped
For: Channel 4
Producer: Outline Productions
Title: The Estate We're In
For: BBC One
Producer: Twofour Broadcast
Interactive Media
Supported by View
Winner: Better Business Choices Game
For: BT & Business In The Community
Produced by: Futerra Sustainability Communications
An
enjoyable and engaging way to explore sustainable seminar
opportunities, through the intelligent use of an artistic method,
communicating CSR in events settings. It’s creatively supported by the
board game, which addresses key CSR and seminar issues.
Winner: The Growing Schools Garden Website
For: Department for Children, Schools and Families
Produced by: Twofour Communications
A
fun interactive, sustainable, well targeted project. Highly creative
and entertaining, providing an effective educational forum.
Winner: Judge For Yourself
For: National Probation Service
Produced by: Interlink
Very
engaging exploration of a difficult issue. An educational and
energising training tool with tremendous use of interactivity, and
thoughtful characterisation.
Highly Commended
Title: BMW Education 'Energised'
For: BMW
Producer: dbda
Title: Just a Journey
For: dbda
Producer: dbda
Title: Sustainability Explained
For: Marks & Spencer
Producer: Logistik
Live Events
Supported by The Vertex Group
Winner: Challenge Africa
For: TNT Express (UK)
Produced by: THA Group
For
an impressive initiative involving working with WFT employees in a
remote village in central Tanzania which brings a new dimension to the
concept of incentive travel and introduces serious social issues into
the mainstream corporate agenda.
Winner: Barclays Chairman's Awards 2008
For: Barclays
Produced by: Jacaranda
For
both this important initiative and the outstanding visual support
material, produced by a highly creative production company, which
brought the vision and mission of the Awards vividly to life.
Winner: GlaxoSmithKline IMPACT Awards
For: GSK
Produced by: Health Squared Communications
For
the annual GlaxoSmithKline Impact Awards, which recognise and promote
excellence in the work of small-to-medium-sized, UK-based, voluntary
organisations that have made a significant impact on the health of
their local communities.
Highly Commended
Title: An Introduction to BS 8901:2007
For: BSI
Producer: British Standards Institution
Title: Moneywise: ‘It's Your Money, Keep It That Way’
For: VISA
Producer: VISA CEMEA
Winner: The Chairman's Awards
For: The Royal Bank of Scotland Group
Producer: The Royal Bank of Scotland Group
Performing Arts
Supported by Leonard Cheshire Disability
Winner: Arcola Energy
For: Arcola Theatre
Produced by: Arcola Theatre
An
inspiring vision that combines an impressive programme of artistic
excellence with an informed environmental policy. The Arcola Theatre
has succeeded not only to produce work which is challenging and
creatively brilliant but also to make it relevant to both local and
national audiences.
Winner: Westacre Arts Foundation
For work which typifies the
creative brilliance and cultural worth of many small theatre companies,
working on very limited resources, across the country, who make the
arts available to all. Westacre Arts Foundation’s ambitious programming
ranges from classical drama to the latest in experimental theatre as
well as exhibitions and musical events for all sections of the
community. Such ongoing developments are too often taken for granted.
Winner: The Town of Total Darkness
For: E.ON
Produced by: EdCom
For this ambitious and highly successful project’s use of travelling theatre, to create an energy-literate generation.
Highly Commended
Title: LS12 Film
For: Media Box
Producer: Interplay
Title: Lift Festival 2008
Book Award
Supported by Cardamom
Winner: Confessions of an Eco Sinner
Written by: Fred Pearce
Published by: Transworld Publishers
For
a fascinating book which challenges many green assumptions in a unique,
fascinating and highly productive manner and identifies ‘huge
opportunities waiting to be seized.’
Winner: Enough
Written by: John Naish
Published by: Hodder & Stoughton
For
a provocative publication which provides fresh insight into the basis
of our over consuming world and suggests ways in which we can break
from our exploitation of resources.
Winner: Earthscan
To recognise the considerable achievement of
one of the world’s leading publishers of an environmental,
developmental and sustainability issues, in its 20th Anniversary year.
Highly Commended
Title: Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand
Written by: John Bradley
Publisher: John Wiley & Sons
Title: How Green Are My Wellies?
Written by: Anna Shepard
Publisher: Transworld Publishers
Video
Supported by Televisual
Winner: One Planet Food
For: The Soil Association
Produced by: Burrell Durrant Hifle
A
refreshingly structured approach, delivering an authentic voice.
Connecting well with the target audience, the film raised big issues,
greeting young people with the intelligence they deserve.
Winner: Safety Online
For: Orange
Produced by: Take 3 Productions
A
well targeted, lively and humorous film. It genuinely connected with
the audience through its creativity and outstanding performances from
the young actors.
Winner: Torn
For: Migrants Resource Centre
Produced by: Hotdog and Mustard Films
An emotive portrayal of the plight of asylum seekers. This film showed an innovative use of skills to punctuate the stories.
Highly Commended
Title: Talk To Frank
For: Profero for the COI
Producer: Mind's Eye Media
Title: Love The Game
For: Football Foundation
Producer: The Edge Picture Company
Title: Communication Matters
For: Birmingham City Council sponsored by NDCS
Producer: iceni
Feature Films
Supported by The London Stock Exchange
Winner: Burning the Future: Coal in America
Directed by: David Novack
Written by: David Novack & Richard Hankin
Produced by: Odessa Films / American Coal Productions
The
film was chosen for its disturbing and totally engaging exploration of
an important and sensitive environmental issue. Already celebrated at
many festivals, Burning the Future, alongside The 11th Hour and An
Inconvenient Truth, makes a major contribution to the sustainability
debate.
Winner: FUEL
Directed by: Josh Tickell
Written by: Johnny O’Hara
Produced by: Greg Reitman, Dale Rosenbloom, Daniel Assael, Darius Fisher & Rebecca Harrell
For an exhilarating and justly celebrated examination of alternative energy and biofuels, which is passionate and informative.
Winner: Of Time and the City
Directed by: Terence Davies
Written by: Terence Davies
Produced by: Roy Boulter & Solon Papadopoulos
The
film was chosen as an astonishing and profound meditation on memory,
time’s passing and the human condition by one of our country’s finest
filmmakers. It is about the filmmaker, Liverpool and how Britain has
changed in the last century. As one critic has stated, it’s ‘about what
it means to be a sentient, intelligent – and, mercifully, in Davies’
case, witty – human being.’
Highly Commended
Title: Hunger
Directed by: Steve McQueen
Written by: Steve McQueen & Enda Walsh
Produced by: Laura Hastings-Smith and Robin Gutch
Distributed : Pathé Distribution
Strategic Communications
Supported by Green.tv
Winner: Delivering Sustainable Buildings e-Tool
For: ARUP
Produced by: Futerra Sustainability Communications
This
CD-Rom was both engaging and innovative with a high level of
interactivity. It’s useful as a training tool with direct relevance to
staff, in building understanding.
Winner: BT Community Champions
For: BT
Produced by: Lumina
This
project brought about good community engagement, bringing individuals
together to help make a difference in their area. Overall it was well
presented and authentic.
Winner: Safety Online
For: Orange
Produced by: Take 3 Productions
Strong
production values and performances made this a highly effective online
communication which was well targeted and relevant to its audience. The
issues covered are relevant and current.
Highly Commended
Title: Living Corporate Responsibility
For: Friends Provident
Producer: Salterbaxter
Title: J Sainsbury Corporate Responsibility 2008
For: J Sainsbury
Producer: The Group
Title: Sustainability Communications Plan
For: Lend Lease
Producer: fst The Group
Chairman’s Award
Supported by COI
Winner: Nature Calls
For: Wiltshire Wildlife Trust
Produced by: Wiltshire Wildlife Trust and young people
This year’s entries have maintained the exceptionally high
standards of innovation and creativity that are associated with the
IVCA Clarion Awards. The winners exemplify the very best in socially
responsible, ethical and environmental communications and underline the
importance of corporate communications in the ethical and CSR agenda.
This year’s Chairman’s Award, supported by the COI, recognises the
particular contribution in the field made by young people, who form the
future of our society and our planet, as well as of our industry. This
was a project led and delivered by a group of young people who felt so
passionately about their environment that they put together a
communications campaign to motivate and energise their local community.
The young people of the Wiltshire Wildlife Trust have quite rightly
already won in the IVCA Clarion Awards in the Printed Materials
category. But this year’s Chairman’s Award recognises the exceptional
work and initiative that they have shown.
Champion Award
Supported by COI
Champion: Jeremy Gilley, Founder, Peace One Day
Since 1998 Jeremy Gilley has campaigned for one day of worldwide
peace. In order to achieve this he has spoken to students, peace
negotiators, heads of state, NGOs, government representatives, United
Nations’ officials, His Holiness the Dalai Lama, United Nations
Commissioner for Human Rights Mary Robinson, Secretary General of the
League of Arab States Amre Moussa, Peace Laureate and former Israeli
President Shimon Peres, former Costa Rican President and Peace Laureate
Oscar Arias Sanchez, Nelson Mandela and UN Secretary General Kofi
Annan. With the help of close associates he has sent thousands of
letters, made hundreds of phone calls and travelled the equivalent of 7
times around the world. Jeremy achieved his goal in 2001, when a United
Nations Resolution was unanimously adopted by UN member states formally
establishing an annual day of global ceasefire on 21 September. Since
then his work has been tireless and with the help of such figures as
Jude Law, Marc Jacobs, Dave Stewart, Annie Lennox, Jimmy Cliff, Badly
Drawn Boy, Joseph Fiennes, Sir Richard Branson and Angelina Jolie.
Peace One Day continues to grow from year to year.
Champion: Bryan Dutton, Director General, Leonard Cheshire Disability
For over a decade Bryan Dutton has been Director General of Leonard
Cheshire Disability the charity providing support for 21,000 disabled
people and providing services through partner organisations in 55
countries around the world. It is one of the largest charities in the
United Kingdom and is the leading pan-disability charity. Bryan has
considerably increased public awareness of wider disability issues and
through outstanding communications has aimed to change attitudes to
disability throughout the world. He had been previously exposed to the
problems faced by disabled people in the developing world through his
support for disabled members of Gurkha families and their re-settlement
in Nepal. Brian Dutton’s commitment to social inclusion for people of
all abilities is profound and far reaching. His achievements are many
and his ability to inspire truly outstanding.
Champion: David Lan, Artistic Director, The Young Vic
Not only is David a distinguished actor, writer and director, but
is also a social anthropologist. He was appointed artistic director of
the Young Vic in 2000 where he has established the Genesis Directors
Project, the Jerwood Directors Award and the Young Vic Award. He is the
recipient of an Olivier Award: The John Whiting award, The George
Orwell award and the Zurich International Television Prize. He led the
rebuild of the Young Vic theatre and the two year Walkabout season
while the theatre was closed. His energy is limitless, his vision
humbling and his achievement extraordinary.
Champion: Metrodome
For Metrodome’s vision and mission in identifying creatively
outstanding and socially important film projects and making them
available to a broad audience. The company’s contribution to both film
and culture and a more socially aware society cannot be underestimated.
