Climate Change Communication
IVCA Clarion Award Winners 2007
Supported by IVCA: Inspiring Communications
Our Footprint Our Journey
For: Ashton Hayes Parish Council
Produced by: Fifth Pictures & TES
An inspiring example of how a small village can strive to be carbon neutral and, by helping tackle a global issue, can bring the local community closer together. This unassuming and honest communications campaign has inspired other communities across the country and internationally; Ashton Hayes has become a symbol for positive action on climate change.
Exposed! Climate Change in Britain’s Backyard
For: The National Trust
Produced by: The National Trust, with Maggie Gowan (Curator), Magnum Photos and True Design
Beauty, sophistication, innovation and impact are what make this well conceived and implemented initiative a worthy winner. By applying the fine art of photography to illustrate how a global challenge is having a damaging local impact, the National Trust not only brings climate change to life for its own visitors and members but also to a wider arts community.
Ariel “Do A Good Turn”
For: Procter and Gamble
Produced by: Hill and Knowlton
A shining example of how a traditional through-the-line consumer marketing campaign can both increase sales and reduce carbon emissions. The simple and effective “Do A Good Turn” message empowers the audience to take action and encourages them to engage in a range of well-designed online resources where they can further reduce their carbon footprint.
Highly Commended Nominees
Energy Efficiency Made Easy at B&Q
For: B&Q plc
Produced by: B&Q
Save your energy For The Blues
For: E.ON
Produced by: brandRapport
