About the Industry

What is the Visual Communications Industry?

The UK corporate visual communication industry has a long and distinguished history. For over 60 years its services have been employed by successful business leaders, and public sector communicators, who have understood the need to communicate effectively with staff, stakeholders and a range of social groups. It specialises in strategic communication solutions which can use the full range of media platforms including film & video, interactive media, live events and experiential communications. It also acknowledges the importance of the commissioners of such services as well as the hire and facility infrastructure which underpins this activity.

Today, this fast-growing, award-winning sector, with a direct turnover now over £3 billion, makes a major contribution to both Britain‘s industrial success and social inclusion.

The industry provides business communication solutions, which add considerable value to the bottom line of its client companies as well as public service information strategies, which keep the population at large informed about, and responsive to, a range of social issues.

The challenges facing those who commission strategy and services from the sector are many. They range from such traditional subjects as: reputation management; improving staff morale and increasing performance, to communicating change and crisis management. However in the new Millennium they also embrace important current issues too such as: ensuring social inclusion in the workforce; communicating corporate social responsibility; and enabling communicators meet statutory accessibility requirements and human rights legislation.

The IVCA is the professional body which represents this sector. It researches the industry, identifies its key challenges, and promotes its best practice and business competitiveness.

Wayne Drew, CEO, IVCA